Now that you know on a high-level what a Lead Magnet is, how can you start ideating about what yours will look like:
What is the purpose behind this lead magnet?
Am I trying to generate leads / boost my LinkedIn engagement / convert them into paying customers of my software?
What is my offering & what problem does it solve?
What is it that I am trying to sell, and what is the reason that this solution / product exists in the first place. And who is the ideal customer for this?
What am I knowledgable in?
What topic have I collected and accumulated experience in, that I can offer people value just by talking about my experience?
<aside> 💡
Ideally, all 3 of these answers should converge around one topic. This is your unique value proposition, and it will be the value proposition that is offered in the Lead Magnet, when we are sending it as a resource to people. Also ideally, your ideal customer should benefit from this knowledge: so that you can generate engagement, that has the potential to convert into paying user / customers of your paid offering.
</aside>
<aside> ♻️
BE ON THE LOOKOUT FOR EXAMPLES & COPY THEM!
</aside>
✅ If you get stuck, and don’t have any starting point, you should always be on the lookout for Lead Magnet type posts on LinkedIn (you can find some examples in the BONUS section for inspiration)
<aside> ➡️
In the next section: we will jump right into preparing our draft post for our Lead Magnet!
</aside>